Jessica Fu

Jessica Fu

Business Analysis Supervisor @ Viking Cruises

About Jessica Fu

Jessica Fu is a Business Analysis Supervisor at Viking Cruises in Shanghai, with over 8 years of experience in various analytical roles across different industries.

Current Role at Viking Cruises

Jessica Fu is currently serving as the Business Analysis Supervisor at Viking Cruises, located in Changning District, Shanghai, China. In this capacity, she oversees a team of business analysts, ensuring the effective analysis and interpretation of data to support strategic decision-making processes within the organization. Her role involves coordinating between various departments to align analysis results with corporate objectives.

Professional Experience at Viking Cruises

Jessica Fu has been with Viking Cruises for over four years, demonstrating a steady career progression. She began as a Campaign Analyst in 2018, where she worked for 11 months in Shanghai. She then advanced to the position of Business Analyst, holding this role from 2019 to 2021. She is currently positioned as the Business Analysis Supervisor. These roles have enabled her to refine her skills in campaign analysis and business analytics, contributing to the company's growth.

Previous Experience at Tesco

At Tesco, Jessica Fu accumulated significant experience in various analytical roles. She began as a Price Analyst in 2015, continuing to 2016. Following this, she became a Campaign & Promotion Analyst and then a Business Analyst, spanning from 2016 to 2018. Each role contributed to her extensive knowledge of retail analytics, price strategy, and promotional effectiveness.

Early Career at Ipsos

Jessica Fu's analytical career began at Ipsos, where she worked as a Marketing Research Executive from 2013 to 2014. In this capacity, she gained firsthand experience in market research methodologies, which laid a solid foundation for her subsequent roles in data analysis and business strategy.

Educational Background

Jessica Fu holds dual degrees, a Bachelor of Science (B.S.) in Psychology from East China Normal University, obtained between 2010 and 2013, and a Bachelor of Laws (LL.B.) in Sociology from Shanghai University, where she studied from 2009 to 2013. This unique combination of psychology and sociology provides her with a broad perspective, enhancing her analytical abilities in understanding consumer behavior and societal trends.

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