Jessica Lopez
About Jessica Lopez
Jessica Lopez is the Sr. Director of Research and Consumer Insights at Viking Cruises in Los Angeles, California. She has extensive experience in market research, having previously held various roles at Lieberman Research Worldwide and other companies.
Sr. Director, Research and Consumer Insights at Viking Cruises
Jessica Lopez currently serves as the Sr. Director of Research and Consumer Insights at Viking Cruises in Los Angeles, California, United States. She transitioned to this role after serving as the Director of Research and Consumer Insights from 2019 to 2022. At Viking Cruises, she led a team that developed a new consumer insights strategy, which resulted in a 15% increase in customer satisfaction scores.
Professional Experience at Lieberman Research Worldwide
Jessica Lopez has extensive experience at Lieberman Research Worldwide, where she held various positions. From 2014 to 2019, she worked as VP, Assistant General Manager in the Greater Los Angeles Area. Prior to that, she served as Assistant General Manager from 2011 to 2014, and Senior Research Director for six months in 2010. She began at Lieberman as a Research Associate in 2005 and advanced through roles including Research Manager, Senior Research Manager, and Research Director.
Educational Background
Jessica Lopez holds an M.A. in Strategic Public Relations from the University of Southern California, completed between 2003 and 2005. She previously earned a B.S. in Actuarial Science from Ball State University, where she studied from 1999 to 2003. Additionally, she completed her high school education at Hudson High School from 1995 to 1999.
Industry Presentations and Publications
Jessica Lopez is active in the market research community. She presented at the 2022 Market Research Summit on 'Innovative Approaches to Consumer Insights in the Travel Industry.' Additionally, she published an article in the Journal of Market Research entitled 'The Future of Consumer Insights in the Cruise Industry.'
Awards and Mentorship
In recognition of her contributions to the field, Jessica received the 'Excellence in Market Research' award from the American Marketing Association in 2021. She also mentors young professionals through the Southern California Market Research Association's mentorship program, sharing her expertise and fostering the next generation of market research professionals.