Lee Siefken
About Lee Siefken
Lee Siefken is the Head of Sales & B2B Marketing at Viking Cruises in Sydney, Australia, with extensive experience in marketing roles across various companies including Disney and InterContinental Hotels Group.
Company
Lee Siefken is currently employed at Viking Cruises in Sydney, New South Wales, Australia, where he holds the position of Head of Sales & B2B Marketing. At Viking Cruises, he is focused on driving sales and B2B marketing strategies.
Title
Lee Siefken serves as the Head of Sales & B2B Marketing at Viking Cruises. His current role involves overseeing sales operations and strategizing business-to-business marketing initiatives.
Professional Experience
Lee Siefken has accumulated vast experience in marketing and sales. He has previously held roles such as General Manager of Marketing and Communications at Viking Cruises, Director of Marketing at InterContinental Hotels Group (IHG®), and Marketing & Sales Director at Disney Parks & Resorts. His tenure includes two years as Senior Manager of Franchise Marketing at Disney Consumer Products and Interactive, and several leadership roles at The Walt Disney Company Australia and New Zealand.
Education and Expertise
Lee Siefken studied Marketing at Griffith University, where he achieved a Bachelor of Business. His expertise extends to digital, social, and content marketing. He also authored a blog titled 'Marketing and Motivation,' where he shares marketing tips and insights. Known for his data-driven approach, he consistently exceeds commercial growth targets through customer-centric strategies.
Leadership and Approach
Renowned for his innovative and collaborative leadership style, Lee Siefken brings entrepreneurial thinking to his roles. He emphasizes the importance of people in achieving business success and is passionate about the individuals he works with, leads, and markets to. His belief that people are at the center of every successful brand and business underpins his professional philosophy.