Matthew Jones
About Matthew Jones
Matthew Jones is a Senior Digital Marketing Manager at Viking Cruises in Sydney, Australia, with over 15 years of experience in digital marketing and operations.
Current Role and Responsibilities
Matthew Jones currently holds the position of Senior Digital Marketing Manager at Viking Cruises in Sydney, New South Wales, Australia. In this role, he leads digital marketing campaigns that have significantly increased online engagement for Viking Cruises. He specializes in integrating e-commerce strategies with digital marketing initiatives to drive customer acquisition and retention.
Previous Experience
Matthew Jones has an extensive career in digital marketing and operations. He previously worked as the Digital Director at Blackdot from 2018 to 2019. Prior to this, he served as the Group Digital Director at Healthy Thinking Group from 2013 to 2019. From 2011 to 2017, Jones was the Digital Operations Director at H&T Advertising. Between 2007 and 2011, he was a Digital Operations Manager and Project Manager at Euro RSCG Worldwide, Sydney. He also held the role of Account Executive at Hyro Ltd from 2005 to 2006.
Educational Background
Matthew Jones studied Business Information Systems & E-Commerce at the University of Wollongong, achieving a Bachelor of Information & Communication Technology from 2001 to 2005. He has also completed an Intensive Operations Workshop at Adtopia in 2012. Jones attended Woolooware High School from 1995 to 2000.
Expertise in Digital Marketing and Project Management
With over 15 years of experience in digital marketing and operations, Matthew Jones has a strong background in project management within the digital marketing sector. He has been instrumental in launching several successful digital products and services, managing cross-functional teams to deliver complex digital projects on time and within budget. Jones leverages data analytics to optimize marketing campaigns and improve ROI.
Digital Transformation and Strategy Implementation
Matthew Jones has a proven track record of driving digital transformation in traditional marketing environments. Throughout his career, he has developed and implemented digital strategies that improved customer acquisition and retention at multiple companies. His expertise lies in integrating e-commerce strategies with digital marketing initiatives to achieve significant business growth.