Melissa Engel
About Melissa Engel
Melissa Engel is the Senior CRM Marketing Manager at Viking, with extensive experience in lifecycle email marketing automation and optimization.
Current Role at Viking
Melissa Engel is currently working as the Senior CRM Marketing Manager at Viking. In this role, she applies her extensive experience in lifecycle email marketing automation and optimization. Melissa is responsible for developing and implementing customer lifecycle strategies and workflows. She also uses A/B testing and segmentation plans to enhance marketing performance and customer engagement.
Previous Positions in Marketing
Before joining Viking, Melissa held multiple senior marketing roles. At eHealth, Inc., she was the Senior Manager for Customer Communications - Retention (CRM) for five months in 2021-2022. Previously, she served as the Digital Marketing Manager at VIZIO for five months in 2021, and as the CRM Personalization Lead at iRobot for three months from 2020 to 2021. Melissa also worked at Erin Condren Design as the Senior Manager for Digital Marketing focusing on Email, CRM, and Loyalty for one year from 2018 to 2019, and at Teleflora as the CRM Online Marketing Manager for one year from 2017 to 2018.
Educational Background
Melissa Engel studied at Arizona State University, where she earned a Bachelor of Science in Recreation and Tourism Marketing and Management, along with a Minor in Communications. She completed her high school education at Adlai E. Stevenson High School. Additionally, Melissa engaged in further education through various certifications, including MySQL, SilverPop, Bronto, Responsys, HTML, CSS, and Responsive Web Design.
Technical Skills and Tools
Melissa has a broad range of technical skills and is proficient in numerous software tools. She has expertise in Adobe Creative Cloud, Google Analytics, Salesforce Marketing Cloud, and Tableau. Melissa has also worked with several Email Service Providers, including Drupal, IBM SilverPop Watson, ExactTarget, Bronto, Responsys, and Marketo. These skills enable her to create effective KPI reports, optimize marketing performance, and implement successful marketing campaigns.
Career in Digital Marketing and Consulting
Melissa's career in digital marketing and consulting is well-rounded with diverse experiences. She worked at Air New Zealand as a Marketing Strategist and Web Developer for two years from 2014 to 2016. Between 2010 and 2014, she ran her own private consulting business as a Business Account Manager and Digital Marketing Consultant. Melissa also spent two years at Tylie Malibu as an E-Commerce and Social Media Marketing Manager and one year at Whole Foods Market as an Assistant Marketing Manager. Early in her career, she gained experience at Dailey as a Media Planner and Coordinator for one year.