Michael Snyder
About Michael Snyder
Michael Snyder is the Senior Director of Marketing Planning & Strategy at Viking, with a background in consulting and marketing roles at L.E.K. Consulting and Yahoo. He holds an MBA from UCLA Anderson School of Management and an AB in Business Economics from Brown University.
Current Title and Role
Michael Snyder is currently the Senior Director of Marketing Planning & Strategy at Viking Cruises. He is based in the Los Angeles Metropolitan Area.
Previous Roles and Experience
Prior to his current role, Michael Snyder held multiple positions at Viking Cruises, L.E.K. Consulting, Yahoo, and BrightRoll. At Viking Cruises, he served as the Director of Marketing Planning & Strategy from 2022 to 2024. He spent significant time at L.E.K. Consulting in various roles including Engagement Manager, Senior Consultant, Consultant, and Summer Consultant between 2017 and 2022. Additionally, he held roles at Yahoo as Product Manager and Project Manager and at BrightRoll as Senior Project Coordinator. His early career included work as Senior Analyst in Sales and Marketing at The Zitter Group.
Educational Background
Michael Snyder studied at UCLA Anderson School of Management, where he earned a Master of Business Administration (MBA) between 2016 and 2018. He also graduated from Brown University with a degree in Business Economics (AB), a program he completed from 2005 to 2009.
Achievements and Awards
During his tenure at Viking Cruises, Michael Snyder led a cross-functional team to develop a new marketing strategy that resulted in a 15% increase in customer engagement. In 2023, he received the 'Excellence in Marketing' award for his outstanding performance. He has also published an article on 'Innovative Marketing Strategies in the Cruise Industry' in a leading industry journal.
Industry Contributions
Michael Snyder is active in the professional community. He regularly mentors junior marketing professionals at Viking Cruises, helping them develop their strategic planning skills. In 2022, he presented a keynote speech on 'The Future of Travel Marketing' at the Travel and Tourism Conference.