Rachel Harrigan
About Rachel Harrigan
Rachel Harrigan is the Direct Marketing Manager at Viking Cruises in Sydney, Australia, with extensive experience in marketing roles within the travel and tourism industry.
Current Role at Viking Cruises
Rachel Harrigan currently works as the Direct Marketing Manager at Viking Cruises, based in Sydney, Australia. In this role, she focuses on executing direct marketing strategies that have significantly increased customer engagement. She has been instrumental in launching successful marketing campaigns, contributing notably to the rise in cruise bookings.
Previous Experience at Scenic - Luxury Cruises & Tours
Rachel Harrigan has spent several years at Scenic - Luxury Cruises & Tours, where she held key roles including Trade Marketing Manager and Marketing Executive - Direct and Loyalty. Her tenure spanned from 2014 to 2017, during which she developed and managed loyalty programs aimed at enhancing customer retention and satisfaction.
Roles at Orica
Rachel Harrigan worked at Orica in two significant roles: Digital Communications Coordinator from 2008 to 2012 and Global Customer Communications Coordinator from 2012 to 2014. These positions allowed her to build a strong background in digital communications, coordinating global customer communications and managing various marketing initiatives.
Educational Background in Marketing
Rachel Harrigan holds a Master of Marketing from Monash University, earned between 2010 and 2014. She also has a Bachelor of Commerce in Marketing and International Business from the University of Wollongong, completed from 2004 to 2007. Her academic background provides a solid foundation for her extensive career in marketing.
Versatile Career Path
Rachel Harrigan's career began as a Recruitment Coordinator at Futurestep, A Korn/Ferry Company, followed by a position as Administration Assistant and Researcher at Judith Carpenter and Associates. She successfully transitioned into marketing-oriented roles, demonstrating versatility and adaptability across different industries.