Sara Conley
About Sara Conley
Sara Conley is the Senior Vice President of Brand, Creative & Communications at Viking, with a background in marketing and communications roles at various companies and a strong educational foundation in advertising and business.
Company
Sara Conley is currently with Viking, serving as the Senior Vice President of Brand, Creative & Communications. Her tenure at Viking has seen her take on roles with increasing responsibility, starting as Vice President of Corporate Communications from 2018 to 2020, then as Vice President of Brand, Creative & Communications from 2020 to 2021, before ascending to her current position.
Title
Sara Conley holds the position of Senior Vice President, Brand, Creative & Communications at Viking. In this role, she oversees brand strategy, creative efforts, and all communication initiatives at the organization.
Education and Expertise
Sara Conley has a broad educational background that includes a CORe Certificate from Harvard Business School Online (2015) and a Bachelor of Science in Advertising from the University of Colorado Boulder (1999-2003). She also studied at the University of New South Wales (UNSW) for 11 months in 2001. Additionally, she holds a Digital Marketing certification from the Digital Marketing Institute, obtained in 2019.
Background
Sara Conley has extensive experience in marketing and communications. Before her current role at Viking, she worked with Zip It Gear as a Marketing & PR Coordinator in the Greater San Diego Area for 9 months from 2005 to 2006. She also served as a Marketing Specialist at MENTTIUM Corporation in the Greater Minneapolis-St. Paul Area for a year from 2004 to 2005.
Achievements
Sara Conley has led several high-impact projects at Viking, including a rebranding initiative that increased brand recognition by 20% in its first year and the company's first-ever digital marketing campaign, which boosted online engagement by 30%. She also developed a comprehensive communications strategy that significantly enhanced Viking's international presence. Her contributions have earned her the 'Marketing Leader of the Year' award from the American Marketing Association in 2021. Conley is a regular contributor to industry publications like AdAge and Marketing Week and was a keynote speaker at the 2022 Global Brand Summit.