Shehnaz Hansraj
About Shehnaz Hansraj
Shehnaz Hansraj is the Head of Research & Insight at Viking Cruises in London, United Kingdom. She has extensive experience in research and insights across various sectors, with a particular focus on travel, tourism, and digital communications.
Company
Shehnaz Hansraj currently works at Viking Cruises as the Head Of Research & Insight in London, United Kingdom. Viking Cruises is a prominent luxury travel company known for its river and ocean cruises. In her role, Shehnaz leads research initiatives and insights to support the company's strategic decisions.
Title
Shehnaz Hansraj holds the position of Head Of Research & Insight at Viking Cruises. As the Head Of Research & Insight, she is responsible for overseeing the development of research programs and providing valuable insights that aid in driving business growth and consumer understanding.
Work Experience at Insights by Kantar
Shehnaz Hansraj has had extensive experience at Insights by Kantar. Her roles at the company included serving as the Connected Life, Head of Digital (UK) in 2017, Client Development Director, Travel & Tourism from 2015 to 2017, and Senior Associate Director / Associate Director from 2009 to 2015. She also worked as a Consultant / Research Manager from 2004 to 2009. During her tenure, she developed and managed research projects across various sectors such as travel, tourism, and digital communications.
Early Career
Shehnaz Hansraj began her career at Plus Four Market Research as a Graduate Trainee / Research Executive from 1999 to 2001, working across sectors including FMCG, Auto, Pharma, Travel, Telecoms, and Retail. She then moved to The BPRI Group, where she served as a Project Manager from 2001 to 2004, focusing on FMCG, Telecoms, Travel, Social & Political, Pharma, and Finance sectors.
Education and Expertise
Shehnaz Hansraj has a BA (Hons) in Business Studies from The University of Hull, where she studied Economics, Marketing, and Strategy. Her foundational education was at North Berwick High School in Scotland, focusing on subjects like English, Art, and Economics. Additionally, she attended Karachi Grammar School from Kindergarten to A Levels, where she studied English, Art, and Economics. She is skilled in creating bespoke qualitative and quantitative research programs and has a particular passion for travel, tourism, the arts, and digital communications.
Research and Insights Approach
Shehnaz Hansraj is known for her ability to bring the consumer voice into the decision-making process. She partners with internal and external stakeholders to maximize value from various data streams and insights. She enjoys the challenge of being embedded within a client organization, ensuring that consumer insights are represented in the boardroom and on the sales floor.