Toby Iemma

Director Strategy And Insights @ Viking Cruises

About Toby Iemma

Toby Iemma is the Director of Strategy and Insights at Viking Cruises, with extensive experience in revenue management and strategic applications across various industries including aviation, media, FMCG, and mining.

Current Position at Viking Cruises

Toby Iemma currently serves as the Director of Strategy and Insights at Viking Cruises. In this role, he is responsible for formulating strategic initiatives and providing crucial insights to guide the company's direction. His extensive experience in managing large-scale projects and multi-million dollar accounts positions him as a key figure in Viking Cruises' strategic planning and decision-making processes.

Previous Roles at News Corp Australia

Before joining Viking Cruises, Toby Iemma held significant positions at News Corp Australia. He served as the Manager of Advertising Value Management from 2016 to 2018, overseeing strategies to maximize advertising returns. Earlier in 2016, he was a Senior Customer Value Analyst, where he was involved for five months in analyzing and enhancing customer value propositions.

Experience at Orica

Toby Iemma worked at Orica in various capacities over several years. From 2011 to 2016, he was the Market Manager for the APAC region, where he focused on market strategies and business growth across Asia-Pacific. Prior to that, he served as a Senior Marketing Analyst for Australia and Asia from 2008 to 2011, playing a critical role in market analysis and strategy formulation.

Educational Background

Toby Iemma holds a Master of Business from the University of Sydney, achieved with distinction, obtained between 2004 and 2006. He also earned a Bachelor of Aviation in Management from UNSW Australia, also with distinction, completed between 2000 and 2002. His strong academic foundation underpins his extensive professional expertise across various sectors.

Industry Experience and Skills

Toby Iemma boasts a diverse career across several industries, including Aviation, Media, FMCG, and Mining. He possesses a robust understanding of revenue management and its strategic applications, successfully managing large-scale products, contracts, and accounts. Additionally, he has led numerous project teams focused on change management and process improvement.

Volunteer Work and Hobbies

In his personal life, Toby Iemma volunteers as a lifesaver on weekends during summer. He enjoys ocean swimming, scuba diving, and exploring new countries and cultures through travel. These activities not only reflect his adventurous spirit but also his commitment to community service and personal growth.

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