Steve Ruffini

Executive VP & CFO & Director @ Village Farms International

About Steve Ruffini

Stephen Ruffini: Executive Vice President and Chief Financial Officer of Village Farms

Stephen Ruffini serves as the Executive Vice President and Chief Financial Officer at Village Farms. He began his tenure with the company on January 5, 2009. In his role, Ruffini has been pivotal in developing proprietary brands for the company's produce division. Additionally, he played a significant part in Village Farms' transition into the cannabis industry in Canada and has been actively involved in hemp regulatory matters in the U.S.

Stephen Ruffini's Role in Producing Proprietary Brands

Since joining Village Farms, Stephen Ruffini has contributed significantly to the development of exclusive brands within the company's produce division. This strategic initiative has helped strengthen Village Farms' market presence and product portfolio. Ruffini's work has positioned the company to better compete in the highly competitive produce market.

Stephen Ruffini's Transition to Cannabis Industry

Stephen Ruffini has been instrumental in Village Farms' successful transition into the cannabis market in Canada. His expertise and strategic thinking have enabled the company to navigate the complexities of entering a new industry, ensuring compliance with regulations and seizing market opportunities. This role underscores Ruffini's versatility and ability to drive growth in new sectors.

Stephen Ruffini's Previous Experience with Performing Brands

Prior to his tenure at Village Farms, Stephen Ruffini served as the Chief Operating and Chief Financial Officer of Performing Brands. This small cap U.S. publicly traded company operated in the consumer packaged goods sector, specifically focusing on energy drinks. His role there provided him with valuable experience in managing the financial operations of a publicly traded company in a competitive market.

Stephen Ruffini's Financial Leadership at Hit Entertainment and Lyrick Corporation

Stephen Ruffini held key financial leadership positions at Hit Entertainment and Lyrick Corporation. As the Chief Financial Officer of Hit Entertainment, plc, he was involved during the time when the company managed well-known brands like Barney the Dinosaur, Bob the Builder, and Thomas the Tank Engine. Additionally, Ruffini served as the Chief Financial Officer and Treasurer of Lyrick Corporation, a company with interests in entertainment properties and commercial printing and publishing operations.

Stephen Ruffini's Academic Credentials and Professional Certifications

Stephen Ruffini holds an MBA from the University of Texas at Austin and a BBA from Southern Methodist University. He is also a Certified Public Accountant (CPA), which underscores his extensive knowledge and expertise in financial management and accounting practices. These academic and professional credentials have equipped Ruffini with the skills necessary to excel in his roles across various industries.

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