Andrew Smith
About Andrew Smith
Andrew Smith is a seasoned marketing professional currently serving as the Senior Director of Brand at Vinted in Amsterdam. With extensive experience in strategic marketing roles across various companies, he has a strong background in executing full-funnel marketing strategies and leading large cross-functional teams.
Current Role at Vinted
Andrew Smith serves as the Senior Director of Brand at Vinted since 2023. In this role, he is responsible for overseeing brand strategy and execution, contributing to the company's growth in the online marketplace for second-hand goods. His position is based in Amsterdam, North Holland, Netherlands.
Previous Experience at Saatchi & Saatchi
Prior to his current role, Andrew Smith worked at Saatchi & Saatchi as the Senior Vice President and Director of Interactive from 2006 to 2009. During his three years in New York, he focused on developing interactive marketing strategies that enhanced client engagement and brand visibility.
Education and Expertise
Andrew Smith earned his MBA from Columbia Business School, where he studied Marketing, Finance, and Strategy from 2001 to 2003. He also holds a Master of Arts and a Bachelor of Arts in Economics from Boston University, completed between 1989 and 1993. His educational background supports his strategic and data-driven approach to marketing.
Career Progression and Leadership
Throughout his career, Andrew Smith has held various leadership positions, including Director of Global Marketing Communications at Booking.com from 2014 to 2019 and Chief Marketing Officer at VanMoof from 2021 to 2022. He has led cross-functional marketing teams of up to 50 people across regions such as EMEA, US, LATAM, China, and Japan, showcasing his capability in managing diverse teams.
Achievements in Marketing
Andrew Smith has produced multiple award-winning global campaigns recognized for their creativity and effectiveness across various categories and brands. His expertise lies in full-funnel marketing strategy execution, which drives market share growth and enhances brand performance.