Marion Astier
About Marion Astier
Marion Astier serves as the Creative/Content Lead at Vinted, where she has developed over 100 TV creatives and managed a team of freelance copywriters. With a strong background in marketing and communication, she has worked in various roles across Europe, showcasing her expertise in brand strategy and high-profile partnerships.
Work at Vinted
Currently, Marion Astier serves as the Creative/Content Lead at Vinted, a role she has held since 2019. In this position, she is responsible for overseeing the creative direction and content strategy for the platform. Prior to this, she worked as a Creative Copywriter at Vinted from 2017 to 2019. During her time at Vinted, she successfully negotiated product placements in TV shows and managed a collaboration featuring a French celebrity across various channels. Additionally, she has developed Vinted's brand voice for the French market, showcasing her expertise in regional brand strategy.
Education and Expertise
Marion Astier has a diverse educational background. She studied at Ludwig-Maximilians Universität München, focusing on Marketing, Communication, and Politics, and participated in an ERASMUS exchange semester from 2008 to 2009. She earned a Master's degree in International Marketing from Université catholique de Lille from 2010 to 2012, and previously obtained a Bachelor's Degree in Information and Communication from the same institution from 2006 to 2009. Additionally, she completed a Diploma for Graduates in Business and Management at The London School of Economics and Political Science from 2014 to 2016.
Background
Marion Astier has a varied professional background with experience in marketing, communication, and project management. She began her career with student jobs at BNP Paribas and CIC in Lille, France. She later held positions such as Marketing Assistant at Tigre Blanc and Marketing & Communication Assistant at Brainsonic. In 2012, she worked as a Communication & Culture Manager at Alliance Française de Katmandou, and in 2015, she served as a Project Manager at ICARE. Her early roles provided a foundation for her later work in creative and content leadership.
Achievements
Throughout her career, Marion Astier has developed over 100 TV creatives for various markets, demonstrating her ability to create diverse advertising content. She has successfully negotiated product placements in TV shows and managed a team of 15 freelance copywriters, showcasing her leadership and team-building skills. Her experience includes managing high-profile partnerships and collaborations, indicating her strategic thinking and negotiation capabilities. These achievements highlight her proficiency in the fields of marketing and communication.