Mathieu Couret
About Mathieu Couret
Mathieu Couret is an Influence Marketing Manager with expertise in analyzing and optimizing influencer marketing campaigns. He has a strong academic background in languages and project management, and he currently manages influencer relations across multiple countries at Vinted in Berlin.
Work at Vinted
Mathieu Couret has been serving as the Influence Marketing Manager at Vinted since 2018. In this role, he is responsible for managing influencer relations across more than six countries. His focus is on performance-driven campaigns that aim to optimize the effectiveness of influencer marketing strategies. He has developed cross-channel influencer content strategies that include platforms such as YouTube, IGTV, and Stories, enhancing Vinted's brand presence.
Education and Expertise
Mathieu Couret has a strong educational background in languages and project management. He studied at Institution Bellevue, where he specialized in English and obtained a Baccalauréat from 2011 to 2013. He then pursued a Bachelor's Degree in Applied Foreign Languages, focusing on English and Russian, at Université Paul Valéry (Montpellier III) from 2013 to 2016. Following this, he completed a Master's degree in International Project Management and Negotiation at the same university from 2016 to 2018.
Background
Before joining Vinted, Mathieu Couret gained experience as a Sales & Marketing Intern at Achat Cloud in 2018. This internship lasted for six months and took place in the Barcelona Area, Spain. This role provided him with foundational skills in sales and marketing that he later applied in his current position at Vinted.
Achievements in Influencer Marketing
In his current role at Vinted, Mathieu Couret analyzes the performance of influencer marketing campaigns to optimize strategies. He crafts organic social media strategies aimed at enhancing brand presence and engagement. His work involves developing comprehensive influencer content strategies that leverage various social media platforms to maximize reach and effectiveness.