Elizabeth Arnold
About Elizabeth Arnold
Elizabeth Arnold serves as the Head of Growth at ViralMoment and has a diverse background in marketing and business strategy across various industries, including eCommerce and health & wellness. She has held leadership roles at multiple organizations and possesses expertise in Go-To-Market strategies, marketing automation, and digital marketing tools.
Current Role at ViralMoment
Elizabeth Arnold serves as the Head of Growth at ViralMoment, a position she has held since 2024. In this role, she is responsible for driving growth strategies and overseeing marketing initiatives. Her work focuses on leveraging market insights to enhance the company's outreach and customer engagement.
Previous Experience at ViralMoment
Prior to her current role, Elizabeth worked as the Strategic Marketing & Account Director at ViralMoment for two months in 2024. In this capacity, she contributed to the development of marketing strategies and managed client accounts to ensure alignment with business objectives.
Professional Background in Marketing
Elizabeth has held various marketing positions across multiple organizations. She worked as the Director of Marketing at Rally from 2022 to 2023 and as the Director of Marketing Operations at Softline Solutions from 2021 to 2022. Her experience includes developing marketing strategies and managing marketing operations in remote settings.
Educational Qualifications
Elizabeth Arnold studied at Grand Valley State University, where she earned a Bachelor of Business Administration with a focus on Management, Entrepreneurship, and Marketing from 2008 to 2012. Additionally, she completed a Digital Marketing NanoDegree at Udacity in 2017, specializing in Digital Communication and Media/Multimedia.
Specializations and Skills
Elizabeth specializes in shaping Go-To-Market strategies through comprehensive market research. She is proficient in various tools and platforms, including Power BI, Google Suite, and e-commerce platforms like Shopify and WordPress. Her expertise extends to SEO optimization and marketing automation tools, making her well-equipped for diverse marketing challenges.