Alankrita Gadodia
About Alankrita Gadodia
Alankrita Gadodia is a Brand Manager in Marketing with a background in Civil Engineering and Fashion Technology. She has experience in trend forecasting, consumer research, and influencer content strategies, currently working at VIRGIO in Bengaluru, Karnataka, India.
Work at Virgio
Alankrita Gadodia currently holds the position of Brand Manager - Marketing at Virgio, a role she has occupied since 2022. In this capacity, she is responsible for developing and executing marketing strategies that enhance brand visibility and consumer engagement. Her work involves ideating brand collaborations and executing offline activations, which combines creativity with strategic planning. Prior to her current role, she served as Associate - Buying & Curation at Virgio for 7 months, where she contributed to the buying and curation processes.
Education and Expertise
Alankrita Gadodia has a solid educational background in engineering and fashion. She earned her Bachelor of Engineering (BE) in Civil Engineering from Shri Shankaracharya Institute of Professional Management & Technology, completing her studies from 2013 to 2017. She further advanced her education by obtaining a Master of Fashion Technology from the National Institute of Fashion Technology, where she studied Apparel and Production from 2019 to 2021. This combination of technical and creative education informs her expertise in brand management and marketing.
Background
Alankrita Gadodia has diverse professional experience in the fashion and retail sectors. She began her career at Aquarelle India Pvt Ltd, where she worked in Apparel Production for one month in 2020. She then joined Myntra, where she held two positions: Senior Officer - Buying Curation from 2021 to 2022 and Buying Curation for a brief period in 2021. Her roles at Myntra involved significant responsibilities in product selection and market analysis, which contributed to her skill development in trend forecasting and consumer research.
Achievements
Throughout her career, Alankrita Gadodia has demonstrated a commitment to enhancing storefront experiences through her skills in trend forecasting and consumer research. She has played a key role in building influencer content strategies and planning campaigns that effectively connect social media efforts with revenue goals. Her approach emphasizes the importance of cross-collaboration and transparent communication, which she believes are essential for achieving optimal results in marketing initiatives.