Aaron Rayo
About Aaron Rayo
Aaron Rayo is a Customer Success Manager with a background in marketing and extensive experience in ecommerce strategies across various sectors. He has held positions in project management and account supervision, and currently works at Virket Group, focusing on optimizing paid media strategies and enhancing digital marketing effectiveness.
Work at Virket
Aaron Rayo has been serving as a Customer Success Manager at Virket Group since 2017. In this role, he focuses on ensuring client satisfaction and optimizing the use of the company's services. His responsibilities include managing client relationships and implementing strategies that enhance customer engagement and retention. Rayo's extensive experience in digital marketing and project management supports his efforts in delivering effective solutions to clients.
Education and Expertise
Aaron Rayo holds a Licenciado en Mercadotecnia from Universidad del Valle de México, which he completed from 2003 to 2007. He further advanced his education by obtaining a Maestro en Innovación para el Desarrollo Empresarial from Instituto Tecnológico y de Estudios Superiores de Monterrey between 2008 and 2011. Rayo's academic background provides a strong foundation for his expertise in marketing strategies, ecommerce, and digital marketing.
Background in Project Management
Rayo has a background in project management, having worked in various roles prior to his current position. He was a Project Manager at di Paola Marquez for eight months in 2012 and at Digital Coaster for one year from 2015 to 2016. Additionally, he served as Supervisor de Cuentas at Ariadna from 2013 to 2014. His experience in these roles has equipped him with skills in managing projects and teams effectively.
Experience in Marketing and Ecommerce
Aaron Rayo has extensive experience in launching ecommerce strategies across various sectors, including education, travel, tech, retail, and financial services. He has developed and implemented multi-location marketing projects that enhance local brand presence. His specialization in managing and optimizing paid media strategies focuses on performance outcomes, contributing to the success of marketing initiatives.
Involvement in Digital Marketing Strategies
Rayo is skilled in conducting SEO audits, BI analytics, and UX/UI improvements to enhance digital marketing effectiveness. He has been involved in content marketing strategies that include content ranking, amplification, and social media integration. His knowledge in these areas supports his role in driving successful marketing campaigns and improving overall digital presence for clients.