Mónica Palmer
About Mónica Palmer
Mónica Palmer serves as the Directora of Virket Agency, where she has worked since 2017. With a background in SEO and digital marketing, she has held various roles in the Virket Group and Nadro, contributing to financial planning and the development of new products and services.
Current Role at Virket Agency
Mónica Palmer serves as the Directora at Virket Agency, a position she has held since 2017. In this role, she is responsible for overseeing the agency's operations, including the development of new products and services. She focuses on forming efficient work teams to enhance performance and is involved in the acquisition of new clients. Her leadership ensures that value is generated in all digital marketing projects.
Previous Experience at Virket Holding
Mónica Palmer has extensive experience at Virket Holding, where she worked in various roles from 2011 to 2013. She began as an SEO Analyst for five months in 2011, followed by a ten-month tenure as SEO Manager in 2012. She then advanced to the position of SEO & SEM Senior Manager, where she served for one year. Her work during this period contributed to the agency's digital marketing strategies.
Background in Data Warehouse and Systems
Prior to her tenure at Virket, Mónica Palmer worked at Nadro from 2006 to 2010. She held several positions, including Administrador Intranet Corporativa, Analista de Sistemas - Data Warehouse, and Gerente Jr. Sistemas - Data Warehouse. These roles provided her with a strong foundation in systems analysis and data management.
Education and Qualifications
Mónica Palmer studied at Universidad Tecnológica de México, where she earned a Licenciatura en Informática Administrativa from 2003 to 2008. She later pursued a Maestría in Marketing Digital from 2021 to 2023. Her educational background supports her expertise in both information technology and digital marketing.
Financial Planning and Operations Management
In her current role at Virket Agency, Mónica Palmer is involved in the financial planning of the agency's business operations. She also served as Head of Operations at Virket Group from 2016 to 2017, where she managed operational strategies and contributed to the overall efficiency of the organization.