Jonathan Pearlstein

VP, Market Strategy & Development @ Virta

About Jonathan Pearlstein

Jonathan Pearlstein is the VP of Market Strategy & Development at Virta Health, with extensive experience in growth marketing and healthcare strategy.

Title

Jonathan Pearlstein holds the position of Vice President, Market Strategy & Development at Virta Health. He has held this role since 2018.

Company

Currently, Jonathan Pearlstein is serving as the Vice President of Market Strategy & Development at Virta Health in the San Francisco Bay Area. His focus includes launching new solutions for diabetes and obesity in collaboration with health plan partners.

Education and Expertise

Jonathan Pearlstein has a Bachelor of Arts degree in Science, Technology, and Society from Stanford University. He also holds an MBA in Health Care Management from The Wharton School. His expertise includes deep vertical knowledge of the healthcare sector and a proven playbook for driving commercial team performance across B2B go-to-market strategies.

Professional Background

Jonathan Pearlstein's career spans multiple roles in various companies. He served as a Senior Director of Growth Marketing at Castlight Health after its acquisition, from 2017 to 2018. He was also a Director of Growth Marketing at Jiff, Inc. from 2015 to 2017 and a Director of Marketing & Sales at Benefitter from 2014 to 2015. Earlier in his career, he worked as a Consultant at McKinsey & Company from 2012 to 2014 and as a Senior Analyst at The Advisory Board Company from 2007 to 2010. He started as a Research Assistant at NORC from 2006 to 2007.

Academic Contributions

Jonathan Pearlstein has been a guest lecturer at both Harvard Business School in 2022 and Stanford University Graduate School of Business from 2017 to 2019. His knowledge in healthcare and market strategy has allowed him to contribute academically to these prestigious institutions.

Advisory Roles

In addition to his professional career, Jonathan Pearlstein advises multiple growth-stage digital health startups. His focus areas include partnership growth among employers, health plans, and health systems. He has extensive experience with commercial fully-insured, ASO, Medicare, and Medicaid lines of business.

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