Beth Fisher
About Beth Fisher
Beth Fisher, SVP & Chief Development Officer at Mel Trotter Ministries, has over 25 years of experience in CMS and has significantly enhanced donor engagement and internal processes through strategic CRM implementations.
Beth Fisher - SVP & Chief Development Officer
Beth Fisher serves as the Senior Vice President and Chief Development Officer at Mel Trotter Ministries. With over 25 years of experience as a CMS professional, she has made significant contributions to the organization. Her role includes overseeing donor relations and implementing strategic development initiatives. Beth is known for her commitment to improving internal processes and leveraging technology to enhance performance.
Beth Fisher's Expertise in CRM Systems
Beth Fisher identified the need for a new CRM system within three months of joining Mel Trotter Ministries. She led the transition to Virtuous CRM, which she describes as the smoothest transition she has ever been a part of. Utilizing Virtuous Automation, she ensures her team is informed of their next best tasks. Beth and her team use the CRM not only for donor interaction but also for internal team coordination and data cleanup, highlighting their process-driven approach.
Reactivation of Donors by Beth Fisher
Beth Fisher successfully reactivated 26 new donors with a single automated email campaign. This achievement underscores her proficiency in donor engagement and utilization of automated tools to drive results. Her strategic approach to communication has proven effective in re-engaging past supporters and fostering renewed interest in Mel Trotter Ministries' efforts.
Beth Fisher's Professional Experience
With over 25 years of experience as a CMS professional, Beth Fisher brings a wealth of expertise to her role at Mel Trotter Ministries. Her extensive background in content management systems has equipped her with the skills necessary to enhance organizational processes and improve donor relations. Her tenure in the field is marked by a continual pursuit of innovation and efficiency in development and fundraising.