Macon Swartzwelder
About Macon Swartzwelder
Macon Swartzwelder is the Manager of Social Media and Content at Viscosoft, where he has worked since 2021. He has over five years of experience in content creation and social media management, with a background in influencer management and strategic thinking.
Current Role at Viscosoft
Macon Swartzwelder serves as the Manager of Social Media and Content at Viscosoft, a position held since 2021. In this role, he focuses on developing and implementing social media strategies that enhance the company's online presence. He utilizes various digital tools, including Canva and Bannersnack, for creative content development. His responsibilities include building trend-aware social media campaigns and fostering online community engagement.
Previous Experience in Marketing and Public Relations
Prior to his current role, Macon Swartzwelder worked at Consociate Media as a Marketing and Public Relations Specialist for seven months in 2018. He also held the position of Marketing Coordinator at LifeFuels from 2019 to 2020, where he contributed to marketing strategies and social media management. His experience in these roles has equipped him with skills in influencer management and relationship building.
Educational Background
Macon Swartzwelder studied at Radford University, where he earned a Bachelor of Science degree in Communication and Media Studies with a concentration in Public Relations and a minor in Marketing. His academic tenure lasted from 2014 to 2018. He also completed his high school education at Mathews High School from 2010 to 2014.
Skills and Expertise
Macon possesses over five years of experience in content creation and online presence management. He is skilled in cross-functional collaboration and strategic thinking. His proficiency extends to various digital tools, including Buffer, WordPress, Adobe Lightroom, Adobe Photoshop, and Hootsuite. Additionally, he is certified in HubSpot, demonstrating his expertise in inbound marketing and sales software.
Experience in Education and Care
Before entering the marketing field, Macon Swartzwelder worked at Ware Academy as After School Care from 2013 to 2014. This role provided him with early experience in managing responsibilities and engaging with a community, which later contributed to his skills in social media management.