Ayman Ghazal
About Ayman Ghazal
Ayman Ghazal is a digital marketing specialist currently working at Visiativ Africa since 2020. He has experience with CRM tools, social media management, and digital advertising, and has conducted studies on marketing's impact in B2B environments.
Work at Visiativ
Ayman Ghazal has been employed at Visiativ Africa as a Chargé de marketing digital since 2020. In this role, he focuses on digital marketing strategies and initiatives that enhance the company's online presence. His responsibilities include managing digital advertising campaigns and engaging with social media communities. Ghazal's work contributes to the company's efforts in digital transformation and marketing effectiveness.
Education and Expertise
Ayman Ghazal studied at École Ibnou Al Haytham, where he completed his Baccalauréat in Sciences Physiques from 2014 to 2015. He furthered his education at ENCG Casablanca, earning a Diplôme de l'ENCG Casablanca in Commerce International from 2015 to 2020. His academic background provides a solid foundation for his expertise in digital marketing, particularly in CRM tools and digital advertising.
Digital Marketing Skills
Ghazal has developed a range of skills in digital marketing. He is proficient in creating engaging ad copies and managing social media communities. His internship experience allowed him to familiarize himself with CRM tools like Pardot and Salesforce Marketing Cloud. Additionally, he has expertise in using Photoshop for professional page design, enhancing his ability to create visually appealing marketing materials.
Research and Projects
During his internship, Ayman Ghazal explored the concept of digital transformation and its effects on marketing functions. He conducted a study on the impact of marketing actions on lead generation in B2B environments during the COVID-19 pandemic. This research highlights his analytical skills and his ability to assess the effectiveness of marketing strategies in changing market conditions.
Digital Advertising Proficiency
Ayman Ghazal has gained expertise in managing digital advertising across various platforms, including Facebook Ads, Native Ad Networks, and Google AdWords. His proficiency in these tools allows him to effectively reach target audiences and optimize marketing campaigns, contributing to the overall success of digital marketing initiatives at Visiativ Africa.