Lydia Jouval
About Lydia Jouval
Lydia Jouval serves as the Directrice Brand, Communication & Digital at Visiativ, where she has worked since 2014. With a strong background in marketing and communication, she manages a team of 12 and oversees various internal and external communication strategies.
Work at Visiativ
Lydia Jouval has been serving as Directrice Brand, Communication & Digital at Visiativ since 2014. In this role, she oversees both external and internal communication strategies, which include managing press releases, social media, and investor communications. She leads a team of 12 individuals and is responsible for organizing various internal and external events, such as professional trade shows and team-building activities. Additionally, she leads cross-functional internal projects, contributing to the overall strategic direction of the company.
Education and Expertise
Lydia Jouval holds a DUT in Techniques de commercialisation from Avignon Université, where she studied from 2006 to 2008. She furthered her education at IFAG - L'école de management et d’entrepreneuriat, obtaining a Master 2 in marketing, gestion et management from 2008 to 2011. Her expertise encompasses digital marketing, including SEO/SEA and marketing automation, which supports her current role in enhancing Visiativ's brand presence and communication strategies.
Previous Work Experience
Before joining Visiativ, Lydia Jouval worked at MyKompany as Responsable Marketing, communication & événementiel from 2013 to 2014. She also held the position of Chef de produit at Vision Systems - Architect of Innovations from 2008 to 2013. These roles provided her with a solid foundation in marketing and communication, which she has built upon in her current position.
Professional Skills
Lydia Jouval possesses a range of professional skills that are essential for her role in brand and communication management. She is adept at overseeing communication strategies, managing teams, and organizing events. Her expertise in digital marketing, particularly in SEO/SEA and marketing automation, allows her to effectively enhance brand visibility and engage with various stakeholders.