Mathilde Borel
About Mathilde Borel
Mathilde Borel is a marketing professional currently serving as Responsable Marketing Operationnel at Visiativ since 2020. She has extensive experience in various marketing roles across multiple companies in the Lyon region, including positions at Audros Technology and GO2cam International.
Current Role at Visiativ
Mathilde Borel serves as the Responsable Marketing Operationnel at Visiativ, a position she has held since 2020. In this role, she is responsible for overseeing marketing operations and strategies within the organization. Her work focuses on enhancing the company's marketing effectiveness and operational efficiency in Charbonnières-les-Bains, Auvergne-Rhône-Alpes, France.
Previous Experience in Marketing
Prior to her current role, Mathilde Borel accumulated extensive experience in marketing across various organizations. She worked as Marketing Manager at Audros Technology from 2016 to 2020, where she managed marketing initiatives for four years. Before that, she held the same position at GO2cam International from 2010 to 2016, contributing to marketing strategies for six years. Additionally, she served as Assistante Marketing at Grand Lyon for four months in 2010 and as Chargée de communication Interne/externe at EDF for three months in 2009.
Educational Background
Mathilde Borel studied at IDRAC Lyon, where she completed her Ecole supérieure de commerce degree in Marketing / Achat from 2006 to 2010. She further advanced her education by achieving a Master 2 in Marketing, focusing on brand strategies, innovation, and product launches for mass markets from 2010 to 2011. This educational foundation supports her expertise in marketing operations.
Skills and Expertise
Mathilde Borel possesses a range of skills relevant to marketing operations. She has expertise in SEO and netlinking, which enhance online visibility. She is experienced in tracking and analyzing performance metrics using tools such as Analytics and Data Studio. Additionally, she manages and updates websites, including editorial planning and content writing. Her proficiency extends to managing marketing campaigns using Salesforce and Pardot, as well as graphic design, where she creates banners, logos, infographics, and icons.