Bruce Ortiz, Csm
About Bruce Ortiz, Csm
Bruce Ortiz is a Group Account Director at VisionPoint Marketing in Chicago, Illinois, where he has worked since 2021. With over 15 years of experience in marketing, he specializes in data-driven solutions and agile project management.
Work at VisionPoint Marketing
Bruce Ortiz has served as the Group Account Director at VisionPoint Marketing since 2021. In this role, he is responsible for overseeing account management and ensuring the delivery of effective marketing solutions. His work focuses on integrating data analysis with creative strategies to develop campaigns that meet client objectives. Based in Chicago, Illinois, Ortiz has contributed to the agency's growth and client satisfaction through his extensive marketing expertise.
Previous Experience in Marketing
Before joining VisionPoint Marketing, Bruce Ortiz held several significant positions in the marketing field. He worked as a Senior Manager, Digital at Adtalem Global Education for five months in 2020. Prior to that, he was the Associate Director of Marketing at Pearson from 2014 to 2018. His experience also includes roles as Digital Marketing Director at UWorld Roger CPA Review and Regional Marketing Manager at Neuro Brands LLC. These positions have equipped him with a comprehensive understanding of both traditional and digital marketing channels.
Education and Expertise
Bruce Ortiz has pursued various educational opportunities to enhance his marketing knowledge. He studied at Columbia College Chicago, completing 39 credits, and later attended Southern New Hampshire University, where he earned a Bachelor of Arts in General Studies with a focus on Marketing. Additionally, he completed 48 credits at Webster University. Ortiz is a Certified Scrum Master, demonstrating his expertise in agile project management and his ability to lead projects efficiently.
Marketing Skills and Specializations
Bruce Ortiz possesses strong data-analysis skills, which he combines with creative strategies to develop effective marketing solutions. He specializes in managing full-funnel marketing campaigns that utilize a mix of traditional and digital channels, including SEO/SEM, social media, and display advertising. With over 15 years of experience, he focuses on product launches, brand growth, and lead acquisition across various industries, including higher education and consumer goods.
Leadership and Team Motivation
In his professional roles, Bruce Ortiz advocates for motivating high-performing teams to achieve company objectives. He emphasizes the importance of supporting individual professional growth while driving collective success. His leadership style fosters an environment where team members can excel, contributing to overall organizational effectiveness.