Dana Cruikshank, Mph
About Dana Cruikshank, Mph
Dana Cruikshank is the Vice President for Market Strategy at VisionPoint Marketing, where he leverages his expertise in storytelling and communication. He holds a Master of Public Health and has a background in organizational communications, with previous roles at the National Science Foundation and Vanguard Communications.
Current Role at VisionPoint Marketing
Dana Cruikshank serves as the Vice President for Market Strategy at VisionPoint Marketing, a position held since 2018. In this role, Dana focuses on developing and implementing marketing strategies that leverage storytelling and communication. Dana is recognized within the organization as 'The Raconteur,' reflecting a strong ability to convey messages effectively. The work is based in Raleigh, North Carolina, where Dana contributes to the company's mission of enhancing marketing efforts in higher education.
Professional Background
Prior to joining VisionPoint Marketing, Dana Cruikshank held significant roles in various organizations. Dana worked as a Senior Media Officer at the National Science Foundation from 2007 to 2010, where responsibilities included managing media relations and communications. Earlier, Dana was an Account Executive at Vanguard Communications for one year, from 2001 to 2002. These experiences provided a foundation in media and communication strategies that inform current practices.
Education and Expertise
Dana Cruikshank has a diverse educational background. Dana earned a Bachelor of Arts in International/Global Studies from American University, completing the program from 1994 to 1998. Following this, Dana achieved a Master of Arts in Organizational Communications from Bowie State University between 2004 and 2006. Additionally, Dana holds a Master of Public Health (M.P.H.) from Virginia Tech, completed from 2011 to 2015. This combination of studies supports a comprehensive understanding of communication, public health, and organizational dynamics.
Advocacy and Beliefs
Dana Cruikshank advocates for the integration of artificial intelligence and advanced analytics in marketing strategies for higher education. Dana promotes the idea that building genuine connections can effectively address the common hesitance toward sales and marketing. Furthermore, Dana emphasizes the convergence of marketing, public relations, and social media, highlighting the critical role of storytelling across these platforms to engage audiences.
Strengths and Skills
Dana Cruikshank's StrengthsFinder profile identifies top strengths in Woo, Ideation, Strategic, Communication, and Positivity. These strengths contribute to Dana's effectiveness in market strategy and storytelling. The ability to connect with others, generate innovative ideas, and communicate strategically plays a significant role in Dana's professional endeavors, particularly in the context of higher education marketing.