Samantha Scott
About Samantha Scott
Samantha Scott is a Marketing Manager with over 10 years of experience in marketing, events, communications, and sales. She has held various roles in organizations such as Girls Inc. of Alameda County, Visit Oakland, and Visit Detroit, and has a strong passion for storytelling and community partnership.
Current Role at Visit Detroit
Samantha Scott currently serves as the Marketing Manager at Visit Detroit, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies to promote Detroit as a travel destination. Her responsibilities include overseeing marketing campaigns, managing social media presence, and collaborating with local businesses to enhance tourism in the region.
Previous Experience at Visit Detroit
Before her current role, Samantha worked as the Media Relations Manager at Visit Detroit from 2019 to 2020. In this capacity, she managed media outreach and public relations efforts to promote Detroit's tourism initiatives. Her experience in media relations contributed to building strong relationships with local and national media outlets.
Career Background in Marketing and Events
Samantha has over 10 years of experience in marketing, events, communications, and sales. She held various positions in organizations such as Girls Inc. of Alameda County, where she served as the Events & Communications Manager, and Visit Oakland as the Sports & SMERF Sales Manager. Her diverse background includes roles in community relations and event outreach, showcasing her expertise in engaging with different stakeholders.
Educational Background in Communications and Marketing
Samantha studied at California State University - East Bay, where she earned a Bachelor of Arts degree in Communications and Business Marketing from 2004 to 2009. Her educational background provided her with a strong foundation in marketing principles and effective communication strategies, which she applies in her professional roles.
Contributions to Content Creation
In addition to her marketing roles, Samantha has contributed to content creation as a Content Producer for the Detroit Metro Convention & Visitor’s Bureau. She has authored articles for the Detroit Vibe Blog, including '5 Macomb County Orchards to Visit This Fall' and '7 Terrific Reasons to be a Hometown Tourist in Macomb County'. Her writing reflects her passion for storytelling and promoting local tourism.