Inese Pumpure
About Inese Pumpure
Inese Pumpure serves as the Sr. Director of Revenue Operations at Visiting Media, focusing on enhancing sales and marketing infrastructure. She has extensive experience in revenue operations and marketing, having held various roles in notable companies and earned a Master's degree in Marketing and Communications from the University of Southern Denmark.
Current Role at Visiting Media
Inese Pumpure serves as the Sr. Director of Revenue Operations at Visiting Media, a position she has held since 2023. In this role, she focuses on advancing technology stacks to enhance the scalability of sales and marketing infrastructure. Her expertise in revenue operations supports the company's growth and operational efficiency.
Professional Experience
Inese Pumpure has a diverse professional background in revenue and marketing operations. Prior to her current role, she worked at Cynet Security as the Sr. Director of Revenue Operations from 2022 to 2023. She also held the position of Director of Marketing Operations and Analytics at Checkmarx from 2018 to 2022. Additionally, she served as Sales and Marketing Operations Manager at CloudLock from 2014 to 2018 and as a Marketing Manager at Apperian, Inc. from 2011 to 2012.
Educational Background
Inese Pumpure has a strong academic foundation in marketing and communications. She earned her Master's degree from Syddansk Universitet - University of Southern Denmark, studying from 2007 to 2010. She also studied at Questrom School of Business, Boston University, and TietgenSkolen, further enhancing her knowledge and skills in the field.
Specializations and Skills
Inese Pumpure specializes in managing over 50 connected applications integrated with Salesforce.com and Marketo/Hubspot. Her expertise includes implementing Sirius Decisions waterfall funnel and predictive profiling strategies to improve marketing and sales operations. She is also skilled in multi-touch attribution and data enrichment, which support faster decision-making for business leaders.
Workflow Development and Technology Automation
Inese Pumpure develops workflow processes and technology automation to optimize pipeline management. Her focus on advancing tech stacks and enhancing operational efficiencies contributes to improved sales and marketing performance within organizations.