Dave Anderson
About Dave Anderson
Dave Anderson is the Executive Director of Go-To-Market at Vista Equity Partners, where he has worked since 2021. He has extensive experience in advisory services and go-to-market strategies, having held leadership positions at Gartner and CEB.
Current Role at Vista Equity Partners
Dave Anderson serves as the Executive Director, Go-To-Market at Vista Equity Partners since 2021. In this role, he focuses on developing go-to-market strategies that align with the growth objectives of Vista's portfolio companies. His extensive experience in marketing and sales enhances the effectiveness of initiatives aimed at improving customer success.
Previous Experience at Gartner and CEB
Anderson has a significant background in advisory services, having worked at CEB, now Gartner, in various leadership roles. He served as the General Manager and Practice Leader for CEB Sales for Midsized Companies from 2015 to 2018 and as Senior Director of Advisory Services from 2007 to 2015. He also held the position of Vice President, Advisory Services at Gartner from 2018 to 2019.
Career Background at CDW
Before his tenure at Gartner, Anderson worked at CDW. He began as an Account Manager for Medium/Large Enterprise Accounts from 2000 to 2004 and later became a Sales Learning Advisor from 2004 to 2007. His roles at CDW contributed to his understanding of sales processes and customer engagement.
Educational Background
Anderson studied at Indiana University - Kelley School of Business, where he earned a Bachelor of Science degree in Marketing and International Business from 1996 to 2000. He also studied Spanish and International Business at Universidad de Sevilla in 1999. His educational background supports his expertise in market strategies and international business dynamics.
Expertise in Go-To-Market Strategies
Anderson brings a wealth of experience from both operational and consulting roles to his current position. His strategic approach at Vista Equity Partners is informed by his strong background in advisory services, which enhances marketing, sales, and customer success initiatives across the organization.