Alix Walters
About Alix Walters
Alix Walters is a Change Communications Lead at VISTRA, with a diverse background in marketing and communications across various organizations. She has held significant roles at companies such as AXA, AMP, and Marsh, accumulating extensive experience in brand development and strategic change management.
Current Role at Vistra
Alix Walters serves as the Change Communications Lead at Vistra, a position she has held since 2021. In this role, she is responsible for managing communication strategies related to change initiatives within the organization. Her focus is on ensuring that stakeholders are informed and engaged throughout the change process, facilitating a smooth transition and fostering a culture of adaptability.
Previous Experience in Marketing and Communications
Alix Walters has extensive experience in marketing and communications across various organizations. She worked at AXA as a Marketing Projects Manager from 2003 to 2005. Following that, she held the position of Marketing Manager at AMP from 1998 to 2003. Her career also includes roles at Marsh, where she was the Brand Development & Delivery Lead from 2017 to 2018 and the Head of Marketing & Communications for Medisure from 2005 to 2008.
Expertise in Strategic Change and Engagement
Walters has demonstrated expertise in strategic change and engagement throughout her career. She served as a Communications & Engagement Consultant - Strategic Change at St. James’s Place Wealth Management from 2018 to 2020. Additionally, she was involved in business readiness and implementation at Royal London, focusing on change communications from 2016 to 2017.
Educational Background
Alix Walters studied at The University of Birmingham, where she earned a Bachelor of Commerce with Honours (BCom Hons) from 1994 to 1997. This educational foundation has supported her career in marketing and communications, providing her with the necessary skills to navigate complex business environments.
Career Progression and Roles
Throughout her career, Alix Walters has held various roles that showcase her versatility in marketing and communications. She has worked at Barclays in multiple capacities, including UK Growth Programme Manager and Interim Head of Proposition. Her experience also includes leadership positions at Oasis Dental Care, National Friendly, and Affinia Partnerships Ltd, where she focused on brand development and digital transformation.