Bushra Shaikh
About Bushra Shaikh
Bushra Shaikh is a Marketing Specialist at VISTRA, where she has worked since 2022. She manages various marketing processes and has a strong background in project management and communication, with proficiency in multiple languages.
Work at Vistra
Bushra Shaikh has been serving as a Marketing Specialist at Vistra since 2022. In this role, she manages the HubSpot process and oversees the deployment of the customer buyer journey. She coordinates brand merchandise orders and takes on ad-hoc assignments as needed. Additionally, she acts as the primary contact for sales teams to access marketing resources. Bushra also manages the production of webinars, which includes handling invites, tracking RSVPs, and reporting on performance metrics.
Education and Expertise
Bushra Shaikh holds a Bachelor of Arts degree in English Literature (British and Commonwealth) from Jai Hind College, Mumbai, which she completed from 2013 to 2016. She also earned a Diploma in Travel and Tourism from the same institution between 2016 and 2017. Furthermore, she studied French language and culture at Alliance Française Strasbourg Europe, achieving a B2 level from 2014 to 2016. Bushra possesses advanced proficiency in French and is fluent in five languages, which enhances her communication skills across diverse contexts.
Professional Background
Bushra has a diverse professional background in various roles. Before joining Vistra, she worked at Lynk Global as an Expert Acquisition Associate for five months in 2021. She also served as a Business Development Manager and CRM at 1 Cyber Valley from 2021 to 2022. Her previous experience includes a position at Booking.com as a Commercial Outbound Executive, where she worked for two years from 2018 to 2020, and a role at VFS Global as a Visa Felicitating Executive in 2017. Additionally, she briefly worked as a Tour Operator at Khaki Tours.
Achievements and Contributions
In her current role at Vistra, Bushra Shaikh contributes to various marketing initiatives and campaigns. She generates and maintains targets and client distribution lists, tracks performance, and prepares reports bi-weekly and on an ad-hoc basis. Her responsibilities also include drafting LinkedIn ads and tracking their performance. Bushra supports the logistical and technical aspects of producing town halls and provides creative and administrative support for communication assets. She channels her creativity into freelance content writing and creating illustrations using acrylic, oil paint, and watercolor.