Kevin Ruston
About Kevin Ruston
Kevin Ruston is a Web Specialist at Vistra, where he has worked since 2019. He has a diverse background in SEO, content marketing, and digital strategy, with previous roles at various companies including Optimedia, Forestry Commission, and Oddschecker.
Work at Vistra
Kevin Ruston has been employed at Vistra since 2019, serving as a Web Specialist. His role involves leveraging his expertise in digital strategy and information architecture to enhance the company's online presence. Prior to this position, he worked as a Web Integration Specialist at Vistra from 2018 to 2019. In both roles, he has focused on aligning digital projects with commercial objectives, collaborating with various stakeholders to ensure effective implementation.
Previous Employment History
Kevin Ruston has a diverse employment history in the digital and SEO fields. He worked at Optimedia as a Product Development specialist from 1998 to 1999. He served as an SEO & Product Development Consultant at Oddschecker from 2002 to 2005. His experience also includes roles as an SEO Content Specialist at the Forestry Commission in 2018, and as an SEO Manager at Inchcape plc from 2006 to 2007. Additionally, he was an Information Architect at Reed Business Information from 2000 to 2001 and held various positions at GWS Media and easyodds.com.
Education and Expertise
Kevin Ruston holds a Master of Arts in Critical Theory from the University of Nottingham, which he completed in 1994. He also earned a Bachelor of Arts with Honors in Fine Art (Interactive Media) from the University of Wales College Newport in 1992. His educational background supports his expertise in information architecture and digital strategy, enabling him to effectively structure website content and execute digital initiatives.
Background in Content Marketing
Kevin Ruston has a background in content marketing, focusing on creating and distributing valuable content aimed at engaging target audiences. His experience in this area complements his roles in SEO and digital strategy, allowing him to understand the importance of content in driving user engagement and achieving business goals.
Collaboration and Project Management
Throughout his career, Kevin Ruston has collaborated extensively with stakeholders, software developers, and content creators. This collaboration has been essential in aligning digital projects with commercial and strategic objectives. His ability to work across various teams has contributed to the successful execution of numerous digital initiatives.