Mavis Cheng
About Mavis Cheng
Mavis Cheng is a Marketing Manager at VISTRA, specializing in integrated marketing strategies for the Company Formation business. She has over a decade of B2B marketing experience in the APAC region and previously held roles at CPA Global, British American Tobacco, and Gartner.
Work at Vistra
Mavis Cheng has been serving as the Marketing Manager for Company Formation at Vistra since 2019. In this role, she specializes in developing integrated marketing strategies aimed at enhancing the visibility and profile of the Company Formation business. Cheng leads the Vistra 2030 thought leadership campaign, which is designed to keep clients informed about market trends. Additionally, she drives content marketing initiatives, including webinars and media partnerships, to promote Company Formation solutions. Her work focuses on building effective partnerships within the business to support the growth and development of the Company Formation brand.
Previous Experience in Marketing
Prior to her current role at Vistra, Mavis Cheng held several marketing positions that contributed to her decade of experience in B2B marketing, particularly in the APAC region. She worked as a Regional Marketing Manager at CPA Global from 2017 to 2019, and as a Channel Marketing Analyst at Gartner from 2015 to 2017. Cheng also served as a Marketing Specialist at GLG from 2014 to 2015 and as a Sales Support Executive at CPA Global from 2012 to 2014. Her diverse roles have equipped her with a comprehensive understanding of marketing strategies and client engagement.
Education and Expertise
Mavis Cheng's educational background includes a Master of Science in Management & Human Resources from the London School of Economics and Political Science, completed in 2012. She also holds a Bachelor of Science in Biomedical Science from Imperial College London, which she achieved in 2011. Cheng studied at the Dyson School of Design Engineering, where she earned a Bachelor’s degree, and completed her GCE A-Level studies at Roedean School, achieving 3A1B. Her academic qualifications provide a strong foundation for her expertise in marketing and strategic management.
Early Career Development
Mavis Cheng began her career with various research and marketing projects. In 2012, she worked on a dissertation research project at British American Tobacco in London for seven months. She also completed a final year dissertation research project at Central and North West London NHS Foundation Trust in 2011. These early experiences contributed to her understanding of market research and analysis, which she later applied in her marketing roles.
Skills and Specializations
Mavis Cheng specializes in developing integrated marketing strategies that enhance brand visibility and client engagement. Her skills include driving content marketing initiatives, managing media partnerships, and leading thought leadership campaigns. Cheng's focus on the Company Formation sector allows her to build effective partnerships within the organization, supporting brand growth and development. Her decade-long experience in B2B marketing, particularly in the APAC region, further strengthens her expertise in this field.