Neal Fassnacht
About Neal Fassnacht
Neal Fassnacht is an experienced Art Director and Design Manager currently working at VISTRA in Boston, Massachusetts. He has a diverse background in graphic design, having held various roles in notable companies and led numerous branding and advertising projects.
Work at VISTRA
Neal Fassnacht has been employed at VISTRA as an Art Director / Design Manager since 2021. In this role, he focuses on developing creative concepts and executing high-quality brand designs that are informed by marketing insights. Prior to his current position, he served as a Senior Graphic Designer at VISTRA from 2018 to 2021. His responsibilities include advocating for brand consistency across all touchpoints and guiding cross-functional teams, freelancers, agencies, and production partners.
Previous Experience in Design
Neal Fassnacht has a diverse background in graphic design and art direction. He worked at Advanced Signing LLC as a Graphic Designer from 2001 to 2007. Following this, he held various positions including Art Director at Wayfair from 2017 to 2018, and at A.T. Cross Company from 2014 to 2016. His experience also includes roles at G-Form and Schwadesign, where he contributed as a Senior Graphic Designer and Graphic Designer, respectively.
Education and Expertise
Neal Fassnacht studied Graphic Design and Letterform at the University of Massachusetts Dartmouth, earning a Bachelor of Fine Arts (BFA) from 2006 to 2009. He also obtained a Certificate in Web Design from Dean College in 2004. Earlier in his education, he earned an Associate degree in Graphic Design from Massasoit Community College from 1999 to 2001. His educational background has equipped him with the skills necessary to lead design teams and manage complex projects.
Leadership and Project Management
In his professional career, Neal Fassnacht has led global teams of designers and copywriters on thousands of projects. His work includes branding and rebranding initiatives as well as global advertising campaigns. He works autonomously as a designer while also managing and guiding teams to ensure successful project execution and adherence to brand standards.