Sylvia Choe Evans
About Sylvia Choe Evans
Sylvia Choe Evans is the Group Director of Brand and Corporate Marketing at VISTRA, bringing over 20 years of experience in strategic communications and marketing. She has held various leadership roles in organizations such as Commonwealth Bank, Cigna, and the U.S. Department of Labor, specializing in crisis and change communications.
Work at Vistra
Sylvia Choe Evans currently serves as the Group Director of Brand and Corporate Marketing at Vistra, a position she has held since 2023. Prior to this role, she was the Partner and Global Head of Communications & Corporate Marketing at Vistra from 2018 to 2023. During her tenure, she focused on enhancing the company's brand presence and corporate communications strategies in the Asia-Pacific region.
Previous Experience in Corporate Communications
Before joining Vistra, Sylvia Choe Evans worked at Commonwealth Bank as the Head of Corporate Communications for International Financial Services from 2016 to 2018 in Hong Kong. She also held the position of Head of Brand & Communications for International Markets at Cigna from 2012 to 2015, where she managed brand strategy and communication initiatives across various international markets.
Education and Expertise
Sylvia Choe Evans holds a Master of Public Policy Administration from the USC Sol Price School of Public Policy and an MBA from the University of California, Irvine - The Paul Merage School of Business. She also has a Bachelor of Arts in Political Science from UC Irvine. Additionally, she has completed a Direct Marketing Certification at Cigna. Her expertise includes crisis, issues, and change communications, as well as public policy and community engagement.
Leadership Roles and Involvement
Sylvia Choe Evans has been an active member of the Asia-Pacific Association of Communication Directors since 2020, serving as a Board Member. She previously held the role of Chair for the APACD Hong Kong Chapter from 2018 to 2021. Throughout her career, she has been involved in leadership communications and has contributed to various initiatives aimed at improving communication practices within organizations.
Background in Public Sector
Sylvia Choe Evans has a diverse background in public service. She worked as an Equal Opportunity Specialist at the U.S. Department of Labor from 1997 to 1999 and served as Assistant to the City Manager in both the City of South Pasadena and the City of Fullerton from 1999 to 2005. Her experience in these roles has contributed to her understanding of public policy and community engagement.