Wayne Smart
About Wayne Smart
Wayne Smart serves as the Global Director of Product and Sector Marketing at VISTRA, where he focuses on enhancing communication and engagement strategies. He has held various marketing roles across notable companies, including Travelers, AXA, and BNP Paribas, and possesses a BA (Hons) in Leisure and Marketing Management from Staffordshire University.
Current Role at Vistra
Wayne Smart serves as the Global Director of Product and Sector Marketing at Vistra. He has held this position since 2021, contributing to the company's marketing strategies and initiatives in the London Area, United Kingdom. His role involves overseeing product marketing and sector-specific strategies to enhance communication and engagement within the organization.
Previous Experience at Vistra
Prior to his current role, Wayne Smart worked at Vistra as the Marketing Director from 2020 to 2021. During this time, he focused on developing and implementing marketing strategies that aligned with the company's objectives in the London, England Metropolitan Area.
Professional Background
Wayne Smart has a diverse professional background in marketing, having held various positions across multiple organizations. He worked at Travelers as Head of Marketing (Europe) from 2015 to 2018 and as Innovation Lead (Europe) from 2018 to 2019. His experience also includes roles at AXA Personal Lines and BNP Paribas Personal Finance, where he managed marketing initiatives and customer engagement strategies.
Education and Expertise
Wayne Smart earned a BA (Hons) in Leisure and Marketing Management from Staffordshire University, where he studied from 2001 to 2004. His educational background supports his vision-driven approach to decision making, strategic planning, and tactical implementation in the marketing industry.
Focus on Data-Driven Marketing
Wayne Smart is particularly interested in the role of data-driven marketing in facilitating change within teams. He emphasizes the importance of adapting communication and engagement strategies to improve organizational effectiveness. His approach reflects a commitment to leveraging data to enhance marketing outcomes.