Steven Baek
About Steven Baek
Steven Baek serves as the Head of Marketing at Vitable Health, bringing over 15 years of expertise in developing comprehensive B2C and B2B marketing strategies. He has held various leadership roles in marketing across several companies, including Klook, HUiNNO, and Odeko.
Current Role at Vitable Health
Steven Baek serves as the Head of Marketing at Vitable Health, a position he has held since 2023. In this role, he focuses on developing and implementing marketing strategies that address significant challenges faced by everyday consumers. His expertise in building strong brands is instrumental in promoting the company's mission and products.
Previous Experience in Marketing
Steven Baek has over 15 years of experience in marketing, with a diverse background that includes roles at various organizations. He worked as the Sr. Marketing Director at Klook from 2018 to 2021 and held the position of Head of Marketing at Vial from 2022 to 2023. His experience also includes co-founding HUiNNO and serving as its CMO for six years, as well as working at Timberland and Havas in marketing roles.
Education and Expertise
Steven Baek earned a Bachelor of Science in Business Administration from the Questrom School of Business at Boston University. His academic background in Marketing and Promotions, along with his extensive professional experience, equips him with the skills necessary to design and develop complex full-funnel B2C and B2B marketing strategies.
Entrepreneurial Ventures
In addition to his marketing roles, Steven Baek is an experienced entrepreneur and investor, particularly in the healthcare and consumer technology sectors. He co-founded IUM SOCIUS, Inc., where he served as Head of Marketing from 2012 to 2014, and has acted as an advisor at FuturePlay from 2015 to 2018.
Global Marketing Experience
Steven Baek has a global perspective on marketing, having worked in various cities including New York, Seoul, Sydney, and Portsmouth. His international experience includes positions at companies like Zipcar and Klook, allowing him to develop a comprehensive understanding of diverse markets and consumer behaviors.