Casey Story
About Casey Story
Casey Story serves as the Director of Go to Market Strategy at Vital, a position held since 2023. With a background in business development and sales enablement, Casey has worked in various roles across multiple organizations, demonstrating expertise in instructional design and a commitment to empathetic selling strategies.
Work at Vital
Casey Story serves as the Director of Go to Market Strategy at Vital, a position held since 2023. In this role, Casey is responsible for developing and implementing strategies that enhance market presence and drive business growth. The focus is on aligning product offerings with customer needs and market trends to optimize outreach and engagement.
Previous Experience in Business Development
Prior to joining Vital, Casey worked at Health Recovery Solutions as the Director of Business Development and Sales Enablement from 2022 to 2023. This role involved overseeing business development initiatives and enhancing sales processes to improve organizational performance. Casey also held the position of Sales Enablement Manager at the same company from 2020 to 2021.
Background in Aquatics Coordination
Casey has a background in aquatics management, having served as the Aquatics Coordinator for the City of Lakewood from 2007 to 2015. This position involved managing aquatic programs and facilities, ensuring safety and compliance, and promoting community engagement through recreational activities.
Education and Expertise
Casey earned a Bachelor of Arts in Parks, Recreation and Leisure Facilities Management from Metropolitan State University of Denver, completing the program from 2002 to 2006. Casey possesses expertise in instructional design and e-learning, with a focus on blended learning design and delivery. Additionally, Casey is a Predictive Index Analyst, specializing in behavioral assessments for talent development.
Public Speaking and Facilitation Skills
Recognized as a dynamic facilitator and public speaker, Casey emphasizes empathetic and people-centric selling strategies. Casey's personal mission includes creating 'Ah-Ha' moments for others by connecting common themes across diverse subjects, fostering understanding and collaboration among individuals.