Ankita Mehra
About Ankita Mehra
Ankita Mehra is a Marketing Lead at Vitrina A.I. in California, with a diverse background in marketing across various industries including Edtech and IT services. She has held multiple roles in marketing and business development, showcasing her expertise in lead generation and customer journey mapping.
Current Role at Vitrina A.I.
Ankita Mehra serves as the Marketing Lead at Vitrina A.I. since 2022. In this role, she is responsible for developing and executing marketing strategies that align with the company's objectives. Her position involves overseeing various marketing initiatives and ensuring effective communication of the brand's value proposition. Her experience in diverse industries aids her in creating targeted marketing campaigns.
Previous Experience in Marketing
Ankita has held several marketing positions prior to her current role. She worked as a Growth Marketing Consultant at GLEAC for three months in 2021 and as a Marketing Manager at Callido Learning from 2019 to 2020. Additionally, she served as a Marketing Manager at Clever Harvey from 2020 to 2021. Her roles involved developing marketing strategies and managing campaigns across various platforms.
Educational Background
Ankita Mehra completed her Master of Business Administration (MBA) with a focus on Digital Marketing and Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) between 2021 and 2023. Prior to her MBA, she obtained a Bachelor of Science (BSc) in Information Technology from Usha Pravin Gandhi College of Management from 2012 to 2015. She also completed her Secondary School Certificate (SSC) at Podar International School.
Diverse Industry Experience
Ankita has worked across multiple industries, including Edtech, IT services, B2B SaaS, and entertainment. This diverse experience has equipped her with a versatile skill set in marketing strategies. She has managed both online and offline events, showcasing her ability to adapt to different marketing environments and audience needs.
Skills and Expertise
Ankita possesses a range of skills relevant to marketing, including lead generation, nurturing, and brand marketing through digital channels such as email, social media, and CRM marketing. She has expertise in planning customer workflows and journeys for B2B and B2C markets. Additionally, her background in coding enhances her understanding of consumer behavior and marketing effectiveness.