Atul Phadnis
About Atul Phadnis
Atul Phadnis is the Founder and CEO of Vitrina A.I., a company specializing in entertainment market intelligence, based in the San Francisco Bay Area since 2020. He has extensive experience in the media domain, having held leadership roles at Gracenote, SRI International, and other notable companies.
Work at Vitrina A.I.
Atul Phadnis serves as the Founder and CEO of Vitrina A.I., a role he has held since 2020. Based in the San Francisco Bay Area, Vitrina A.I. specializes in tracking intelligence on over 1,000,000 content titles and 125,000 companies across more than 60 countries within the entertainment ecosystem. Under his leadership, the company developed a proprietary AI-powered pairing engine aimed at enhancing efficiency and security in partner selection within the entertainment industry. Vitrina A.I. has established itself as a trusted resource for major entertainment companies, including Netflix, Warner Bros. Discovery, and GoogleTV.
Previous Experience in Media and Entertainment
Before founding Vitrina A.I., Atul Phadnis held several significant positions in the media and entertainment sector. He worked at Gracenote as General Manager for the APAC and ME regions and later as Chief Content Officer. His tenure at Gracenote included leading the Global Content Operations team, which played a crucial role in the company's $560 million sale to Nielsen. Additionally, he was the Founder and CEO of What's On India Media Pvt Ltd, where he served for eight years. His experience also includes roles at Mindshare, TAM Media Research, and Starcom, contributing to his extensive background in media strategy and operations.
Educational Background and Specialization
Atul Phadnis has pursued advanced education in fields relevant to technology and business strategy. He studied at Singularity University in Silicon Valley, focusing on 10X Strategy, and completed an Executive Program in 2019. He also attended MIT Sloan School of Management, where he studied Artificial Intelligence, Machine Learning, and Natural Language Processing, earning a certificate in 'Artificial Intelligence: Implications for Business Strategy' in the same year. This educational background supports his expertise in leveraging technology for business solutions in the entertainment industry.
Entrepreneurial Ventures and Collaborations
As a serial entrepreneur, Atul Phadnis has been involved in multiple successful ventures throughout his career. He founded Vitrina A.I. and built a community of over 60,000 verified professionals in the entertainment industry, known as the Vitrina Business Network. His collaboration with SRI International highlights his commitment to addressing global challenges in the entertainment sector. Phadnis has also worked on global entertainment metadata, search, and recommendations solutions, showcasing his ability to innovate within the industry.
Expertise in Cross-Border Transactions
Atul Phadnis has significant experience with cross-border transactions in the entertainment sector. His roles in various companies have equipped him with the skills necessary to navigate complex international business environments. This expertise is particularly relevant in today's globalized entertainment industry, where collaboration and partnerships often span multiple countries and cultures. His background in solving global problems further emphasizes his capability in this area.