Carl Hayes
About Carl Hayes
Carl Hayes serves as the Senior Director of Consumer Acquisition and Retention at VIZ Media, where he focuses on enhancing subscriber engagement and overseeing the Shonen Jump subscription service. With a background in financial planning and marketing, he has held various roles at VIZ Media since 2009 and has contributed significantly to staff development and digital marketing strategies.
Current Role at VIZ Media
Carl Hayes serves as the Senior Director of Consumer Acquisition and Retention at VIZ Media, a position he has held since 2021. In this role, he oversees the Shonen Jump paid subscription service, focusing on strategies to acquire and retain consumers. He leads the newsletter program, which enhances communication with subscribers. Additionally, he evaluates digital marketing campaign performance to ensure alignment with return on investment (ROI) and key performance indicator (KPI) goals.
Previous Positions at VIZ Media
Carl Hayes has held multiple positions at VIZ Media prior to his current role. He worked as the Director of Consumer Acquisition and Retention from 2019 to 2021 and as the Website Marketing Director from 2016 to 2019. His earlier roles at VIZ Media include Manager of Financial Planning & Analysis from 2012 to 2014, Director of Corporate Planning (FP&A) from 2014 to 2015, and Financial Analyst from 2009 to 2012. He also served as the Newsstand Manager/Circulation Associate from 2007 to 2009.
Education and Expertise
Carl Hayes studied at Moorpark College, where he achieved a degree in Journalism from 1989 to 1993. His educational background supports his expertise in marketing and consumer engagement, particularly in the context of digital media and subscription services.
Staff Development Initiatives
In his current role, Carl Hayes plays a key role in staff development at VIZ Media. He is involved in hiring, coaching, and mentoring initiatives, contributing to the professional growth of his team members. His focus on staff development aligns with his responsibilities in consumer acquisition and retention.
Career Background
Before joining VIZ Media, Carl Hayes worked at Mercer as an Executive Assistant from 2002 to 2007. His career at VIZ Media began in 2007, and he has since progressed through various roles, gaining extensive experience in financial planning, analysis, and marketing within the media industry.