Jennifer Mallory
About Jennifer Mallory
Jennifer Mallory serves as the Director of Paid Media at Vizion Interactive, where she has worked since 2019. With a background in both digital and traditional media, she specializes in mobile SMS marketing and website analytics.
Work at Vizion Interactive
Jennifer Mallory has served as the Director of Paid Media at Vizion Interactive since 2019. In this role, she oversees the strategic planning and execution of paid media campaigns. Her responsibilities include managing budgets, optimizing ad placements, and analyzing performance metrics to enhance campaign effectiveness. Prior to her current position, she worked as a Paid Media Specialist at the same organization from 2016 to 2019, where she developed her skills in digital marketing.
Education and Expertise
Jennifer Mallory earned a Bachelor of Arts degree in Communications from the University of Missouri-Kansas City. Her educational background supports her expertise in both digital and traditional media ad planning and placement. She possesses specialized skills in mobile SMS text message marketing and has a strong foundation in website analytics, which is essential for her role in paid media.
Background in Media Planning
Before joining Vizion Interactive, Jennifer Mallory worked at Ontarget Interactive from 2009 to 2016. During her tenure there, she held positions as a Media Planner/Buyer and Search Marketing Specialist. This experience provided her with a comprehensive understanding of media buying strategies and search marketing, which she applies in her current role.
Digital Marketing Skills
Jennifer Mallory has a broad understanding of various digital marketing channels, including social media marketing. Her skills encompass both digital and traditional media, allowing her to create integrated marketing strategies. This versatility enhances her effectiveness in managing paid media campaigns and reaching target audiences across multiple platforms.