Abegail Abad
About Abegail Abad
Abegail Abad is a Demand Generation Manager at Vizrt, with a diverse background in marketing and digital strategy across various companies in the Asia-Pacific region. Her career spans roles at PokerStars, Upwork, and Universal Music Group, among others, showcasing her expertise in demand generation and marketing management.
Current Role as Demand Generation Manager
Abegail Abad currently holds the position of Demand Generation Manager - Channel at Vizrt, a role she has been in since 2023. Based in the National Capital Region of the Philippines, she is responsible for developing and executing strategies that drive demand generation efforts. Her focus is on channel marketing, which involves collaborating with partners to enhance market reach and engagement.
Previous Experience at Vizrt
Abad previously worked at Vizrt as a Regional Demand Generation Manager for the APAC region from 2020 to 2023. During her tenure, she contributed to the company's marketing initiatives in the National Capital Region of the Philippines. Additionally, she served as a Regional Marketing Specialist at Vizrt for six months in 2019 while based in Bangkok, Thailand.
Marketing Roles in the Gaming and Music Industries
Abegail Abad has held significant marketing roles in the gaming and music sectors. She worked as a Marketing Manager at PokerStars from 2015 to 2017 in the National Capital Region of the Philippines. Additionally, she served as a Digital Executive at Universal Music Group from 2012 to 2015, where she focused on digital marketing strategies.
Educational Background in Communication
Abad studied at Columban College, Inc., where she earned a Bachelor’s degree in Communication, specializing in Communication and Media Studies. Her studies spanned from 2007 to 2011, providing her with a solid foundation in communication principles and practices.
Freelance and Early Career Experience
Before her roles in established companies, Abad worked as a Freelance Digital Marketing & Content Specialist from 2011 to 2015. She also gained early career experience as a Student Assistant at Columban College from 2007 to 2011. Additionally, she held positions in business development and international sales coordination in Bangkok, Thailand, in 2017 and 2018.