Anu Nathan
About Anu Nathan
Anu Nathan is a Product Marketing Manager with extensive experience in international newsrooms and marketing roles across Asia, Europe, and the US. Currently at Vizrt since 2021, Nathan has a background in communications and international relations, and aims to inform and educate while building strong brands.
Work at Vizrt
Anu Nathan has been serving as a Product Marketing Manager at Vizrt since 2021. In this role, she focuses on developing marketing strategies that enhance product visibility and engagement within the media industry. Her tenure at Vizrt has allowed her to leverage her extensive experience in product marketing to drive initiatives that align with the company's goals in the broadcasting sector.
Previous Experience in Product Marketing
Before joining Vizrt, Anu Nathan worked at itslearning as a Product Marketing Manager from 2020 to 2021. Her responsibilities included managing marketing efforts to promote educational products. Additionally, she had a prior stint at itslearning from 2019 to 2020 in the same role. This cumulative experience in product marketing has equipped her with a strong foundation in brand management and market analysis.
Background in Journalism
Anu Nathan has a robust background in journalism, having held various editorial positions across prominent news organizations. She served as Executive Editor at Channel NewsAsia from 2013 to 2017 and as a TV News Producer at Al Jazeera English from 2010 to 2013. Her experience spans international newsrooms in Asia, the Middle East, the US, and Europe, showcasing her adaptability and expertise in media production.
Education and Certifications
Anu Nathan holds a Bachelor of Science (BSc) in Chemistry from the University of Malaya, obtained from 1989 to 1993. She furthered her education at the University of Maryland College Park, where she studied Communications and International Relations, completing the Hubert H. Humphrey program from 2009 to 2010. In 2021, she achieved a Product Marketing certification from the Product Marketing Alliance, enhancing her skills in the marketing domain.
Skills and Advocacy
Anu Nathan possesses a unique combination of technical expertise and high editorial standards. She advocates for effective branding that combines factual and emotional engagement. Her experience in PR and marketing consultancy roles in Singapore and Norway has further developed her ability to inform, educate, and entertain while building strong brands and creating impactful products across various media.