Charles Ratliff
About Charles Ratliff
Charles Ratliff serves as the Director of Technical Pre-Sales at Vizrt, where he has worked since 2019. With a background in graphic design and technical services, he has significantly contributed to business efficiency and profitability through strategic leadership and team development.
Work at Vizrt
Charles Ratliff has been serving as the Director of Technical Pre-Sales at Vizrt since 2019, contributing to the Greater New York City Area. In this role, he has implemented modern technologies and merged divisions to enhance business efficiency and project tracking. Prior to his current position, he held the role of Director of Viz Creative Services from 2014 to 2017, where he focused on improving organizational processes. He also worked as the Director of Professional Services from 2017 to 2023, further solidifying his expertise within the company.
Background in Broadcast Graphics
Charles Ratliff began his career in the broadcast industry as a Broadcast Graphic Designer and Viz Artist at WPBT Channel 2 from 2003 to 2011. During this eight-year tenure, he developed skills in graphic design and visualization, which laid the groundwork for his future roles. He also worked as a Freelance Viz Artist at Viz RT: Viz Creative Services from 2012 to 2014 and as a Viz RT Artist/Programmer at Univision Communications Inc. from 2011 to 2014.
Education and Expertise
Charles Ratliff studied at The Art Institutes from 2001 to 2003, where he gained foundational knowledge in design and technology. His education has contributed to his expertise in technical sales and project management within the broadcast and media sectors. His extensive experience in various roles has equipped him with a comprehensive understanding of the industry.
Achievements in Sales and Efficiency
Throughout his career, Charles Ratliff has made significant contributions to sales and operational efficiency. He played a key role in growing $39 million in AMECs sales through strategic demonstrations, tradeshows, and relationship development. He has also refined sales processes and improved data quality, resulting in a revenue boost of over 20% and a reduction in revenue leakage.
Leadership and Team Development
Charles Ratliff has demonstrated leadership by establishing a new division of eight technical experts at Vizrt, combining internal talent with external hires. He has orchestrated coaching sessions aimed at enhancing both technical and interpersonal skills among team members, focusing on improving customer relationships and project outcomes. His collaborative efforts with regional and global executives have led to significant organizational changes that enhance company profitability.