Mark Gederman
About Mark Gederman
Mark Gederman is a Product Marketing Manager at Vizrt, where he has worked since 2022. He has extensive experience in marketing and product management, having held various roles at companies such as ChyronHego, Grass Valley, and Avid Technology.
Work at Vizrt
Mark Gederman has been serving as the Product Marketing Manager at Vizrt since 2022. In this role, he is responsible for developing global go-to-market plans for the company's SaaS-led direct and indirect channel partner sales teams. He also leads the marketing efforts for Vizrt's Sports 60x25 initiative, which aims to achieve $60 million in revenue by 2025. Previously, he held the position of Global Head of Demand Management at Vizrt from 2020 to 2022 and was the Global Head of Sports Marketing from 2019 to 2020. Gederman also acts as the Product Marketing Liaison between Vizrt and NVIDIA.
Previous Experience in Marketing
Prior to his current role at Vizrt, Mark Gederman held various marketing positions in notable companies. He worked as the Director of Global Marketing and Sports Marketing Director at ChyronHego from 2011 to 2019. He also served as the Director of Marketing Communications for Broadcast Markets at Grass Valley from 2006 to 2011. Additionally, he was the Marketing and Brand Manager at GTECH Corporation from 2003 to 2005. His extensive experience in marketing spans over two decades, focusing on the broadcast and technology sectors.
Education and Expertise
Mark Gederman holds a Bachelor of Arts degree in Mass Communications/TV Production from Rhode Island College, where he studied from 1983 to 1988. He also earned a Master of Science in Instructional Technology from the same institution in 1991. In addition to his formal education, Gederman is actively pursuing professional development in product marketing. He is PMA Certified and has achieved PMMC Core Certification through the Product Marketing Alliance. His educational background supports his expertise in defining customer value propositions and product positioning.
Career in Broadcast Engineering
Mark Gederman began his career in broadcast engineering, working at WJAR-TV NBC from 1988 to 1991. He held the roles of Broadcast Engineer and Assistant Producer/Producer during his time there. This early experience in the broadcast industry provided him with a solid foundation in technical operations and content production, which he later applied in his marketing roles within the technology and media sectors.
Skills in Sales Enablement and Marketing Tools
In his current role at Vizrt, Mark Gederman plays a significant role in creating sales enablement tools. He is responsible for developing video content, product collateral, and thought leadership white papers. His skills in defining customer value propositions and product positioning are integral to his work, including the development of new buyer personas. These contributions enhance Vizrt's marketing strategies and support its sales teams effectively.