Vedrana Legovic
About Vedrana Legovic
Vedrana Legovic is a Digital Marketing Lead (Global) at Vizrt, specializing in optimizing digital customer experiences through strategic planning and multi-channel campaigns. With a background in marketing management and extensive experience across various roles in digital marketing, she has contributed to the growth of multiple global brands.
Current Role at Vizrt
Vedrana Legovic currently serves as the Digital Marketing Lead (Global) at Vizrt, a position she has held since 2021. In this role, she is responsible for driving revenue through digital channels by attracting and retaining customers for the Vizrt Group. She has developed and executed digital marketing strategies that have contributed to the growth of three global brands under the Vizrt umbrella. Her expertise lies in optimizing digital customer experiences through strategic planning and multi-channel campaigns.
Previous Experience at Vizrt
Prior to her current role, Vedrana Legovic worked at Vizrt as the Global Performance Marketing Manager from 2019 to 2021. During her tenure, she focused on enhancing performance marketing initiatives. She also held the position of Global Digital Marketing Specialist for seven months in 2019, where she contributed to various digital marketing efforts within the company.
Career Background
Vedrana Legovic has a diverse career background in marketing and communications. She worked at Oradian as the Global Marketing and Communications Manager for ten months in 2015-2016. Additionally, she served as the Digital and Social Media Marketing Manager at Astoria d.o.o. from 2010 to 2012 and as the Executive Editor of LivingStone Magazine from 2007 to 2012. She also gained experience as a Business Consultant at Consultor d.o.o. from 2005 to 2007.
Education and Expertise
Vedrana Legovic holds a Master's degree in Marketing Management from the Faculty of Economics at the University of Rijeka, which she completed from 2006 to 2010. She also studied Digital Marketing at Otvoreno učilište Algebra, earning the title of Internet Marketing Specialist from 2013 to 2014. Earlier, she obtained a Bachelor's degree in Economics, specializing in International Trade, Marketing, and Management, from the same university from 2000 to 2005. Additionally, she achieved a Certificate of Proficiency in English from Studio Cambridge Language School in 2003.
Teaching Experience
In 2017, Vedrana Legovic served as a Lecturer at Algebra University College for four months. In this role, she contributed to the education of students in the field of marketing, sharing her knowledge and expertise gained from her extensive experience in digital marketing and communications.