Abhishek Gaurav
About Abhishek Gaurav
Abhishek Gaurav serves as the Senior Marketing Manager at VMEdu Inc./SCRUMstudy, where he has worked since 2017. He specializes in email marketing, brand repositioning, and the development of online platforms for professional certification courses.
Work at VMEdu
Abhishek Gaurav has served as the Senior Marketing Manager at VMEdu Inc./SCRUMstudy since 2017. In this role, he has been instrumental in managing email marketing campaigns and conducting A/B testing to enhance email conversion rates with partners. His responsibilities include overseeing the brand repositioning of SCRUMstudy and launching it as a certifying body, which involved redesigning communication strategies across the website and social media platforms.
Marketing Strategies and Initiatives
In his position, Abhishek has provided creative direction for various marketing materials, including videos, brochures, email templates, and presentations. He introduced virtual instructor-led classes, which contributed to increased profitability for SCRUMstudy. Additionally, he played a significant role in identifying potential sales channels and developing comprehensive go-to-market and communication strategies for the launch of the VMEdu/SCRUMstudy platform.
Platform Development and Global Reach
Abhishek was key in the development of the VMEdu/SCRUMstudy platform, designed as an online marketplace connecting content experts with training providers for professional certification courses. His efforts have helped SCRUMstudy achieve the highest number of global training partners among Scrum/Agile certifying bodies, along with superior engagement metrics compared to its competitors.
Background
Abhishek Gaurav has accumulated over seven years of experience in marketing within the educational technology sector. His expertise encompasses email marketing, brand repositioning, and the development of marketing strategies that align with organizational goals. He operates from the Bengaluru Area in India, contributing to the growth and visibility of VMEdu and SCRUMstudy.