Piyus Choudhury
About Piyus Choudhury
Piyus Choudhury serves as a Senior Relationship Manager at VMEdu Inc., where he designs strategic training solutions for global corporations and has played a key role in developing the VMEdu/SCRUMstudy platform. He has a Master of Business Administration from the Centre for Management Studies in Bhubaneswar and has been instrumental in enhancing communication strategies and introducing virtual classes to improve profitability.
Work at VMEdu
Piyus Choudhury has been serving as a Senior Relationship Manager at VMEdu Inc. since 2017. In this role, he collaborates to design strategic training solutions tailored for global corporations. His responsibilities include managing email marketing campaigns and conducting A/B testing to enhance email conversion rates with partners. Choudhury plays a key role in identifying potential sales channels and developing comprehensive go-to-market strategies for effective platform launches.
Education and Expertise
Piyus Choudhury earned a Master of Business Administration (MBA) in Marketing/Marketing Management from the Centre for Management Studies (CMS, OEC) in Bhubaneswar, completing his studies from 2014 to 2016. His educational background equips him with a solid foundation in marketing principles, which he applies in his current role at VMEdu.
Background
Choudhury has a significant background in the training and certification industry. He has been instrumental in the development of the VMEdu/SCRUMstudy platform, which serves as an online marketplace connecting content experts with training providers worldwide. This initiative supports professional certification courses, enhancing the accessibility of training resources.
Achievements
Under Piyus Choudhury's management, SCRUMstudy has established itself as a leader in the training sector, boasting the highest number of global training partners among Scrum/Agile certifying bodies. He has also re-designed communication strategies on the website and social media to align with SCRUMstudy's new positioning as a certifying body. Additionally, he introduced virtual instructor-led classes to increase profitability for SCRUMstudy.
Strategic Initiatives
Choudhury has focused on creating a network of training partner organizations across various geographies. His efforts include providing creative direction for product marketing materials, such as marketing videos, brochures, email templates, and presentations, ensuring that the messaging aligns with the strategic goals of the organization.