Prabhat Ranjan Hota
About Prabhat Ranjan Hota
Prabhat Ranjan Hota is a Senior Manager of Marketing Strategy at VMEdu Inc., where he has worked since 2017. He has a background in sales and marketing, having previously worked at Vivo and Procter & Gamble, and has played a significant role in developing marketing strategies and enhancing the SCRUMstudy platform.
Current Role at VMEdu
Prabhat Ranjan Hota serves as the Senior Manager of Marketing Strategy at VMEdu Inc., a position he has held since 2018. Based in the Phoenix, Arizona Area, he has been instrumental in managing email marketing campaigns and conducting A/B testing to enhance email conversion rates. His efforts have contributed significantly to the platform's overall success. Additionally, he has been involved in the development of the VMEdu/SCRUMstudy platform, which connects content experts with training providers for professional certification courses.
Previous Experience at Vivo Smartphone
Prior to his current role, Prabhat worked as a Sales Representative at Vivo Smartphone from 2015 to 2016 in the Bhubaneshwar Area of India. During his tenure, he gained valuable experience in sales and customer engagement, which laid the groundwork for his future roles in marketing strategy.
Contributions to SCRUMstudy
At VMEdu, Prabhat played a key role in the introduction of virtual instructor-led classes for SCRUMstudy customers, which enhanced the brand's profitability. He successfully identified potential sales channels and developed comprehensive go-to-market strategies for the launch of the VMEdu/SCRUMstudy platform. His contributions also included the brand repositioning and launch of SCRUMstudy as a certifying body, where he redesigned communication strategies across various platforms.
Internship at Procter & Gamble
In 2014, Prabhat completed a summer internship at Procter & Gamble for two months in Bhubaneswar, Orissa, India. During this internship, he contributed to brand repositioning efforts and gained insights into marketing strategies, which have informed his subsequent career in marketing.
Creative Direction in Marketing
Prabhat has provided creative direction for various marketing initiatives, including the development of product marketing collaterals. His work encompasses the creation of marketing videos, brochures, email templates, and presentations, which have supported the promotional efforts of the brands he has worked with.